Internet Marketing… What’s In It For You?
Chances are, if you are not doing business online today, you will be soon and you’ll need to market your products or services on the Internet.
A company that neglects its website may be committing commercial suicide.
A website is increasingly becoming the gateway to a company’s brand, products and services-even if the firm does not sell online.
A useless website suggests a useless company, and a rival is only a mouse-click away.
The Economist, May 2004
To achieve your online goals you need to understand the importance of Internet Marketing and to deploy an effective internet marketing strategy.
Successful strategic Internet Marketing is about delivering your online message to potential and existing customers to make them want to do business with you.
No matter how small or large your business is, employing the best Internet marketing strategies you can convert the features of Internet Marketing into your benefits.
Benefits Of Internet Marketing
Hundreds of untapped customers are looking for products like yours online every day. Convert them into purchasers and your sales will boost enormously.
Lower marketing costs
You target narrowly defined audience spending much less on Internet Marketing than you would spend on offline marketing.
Lower operating costs and time saving
You can automatically handle online enquiries, accept payments, process orders, distribute advertisements, etc., cutting off your operating expenses and saving your valuable time.
Your business is up and running 24/7/365
There are no weekends, public holidays or lunch breaks. Your business is working for you even when you sleep.
Enhanced customer service
You can provide your customers with ongoing online service, quickly and efficiently respond to their enquiries and regularly inform them about your news, upgrades and new products.
Better understanding of your customersâ€™ needs
The results of your online performance are precisely measurable and you are flexible to interact with your customers to learn how to meet their expectations.
Your potential customers are going online around the clock. If they can’t find your web site, they visit your competitors instead.
Your business is up-to-date
Your online information is current and easy to modify/upgrade. When you introduce a new product or service your customers will be aware within hours.
Your online business is reachable from anywhere in the world.
Internet Marketing Basics
Internet marketing starts with basic questions that are essential for any online business.
Who You Sell To Through the Internet
- Do you understand your business?
- Do you know your market?
- Did you determine your online target audience?
- Did you analyse your online competition?
- Did you learn more about your customers?
What You Sell Online
- What’s unique in your producs/services?
- Do people want to buy your products?
- Will you get the price you want?
- Can you efficiently deliver what you offer?
- Can you modify your products for different markets?
How You Sell Online
- Can you customers easily find your producs online?
- What internet marketing techniques should you use?
- Do you write in the language of your customers?
- Do you insist your customers to take the action?
- Is it safe to purchase from you online?
The answers to these questions lie in engaging high-impact offline and online marketing strategies for your business to achieve the best results.
Critical Factors Of Internet Marketing
Internet marketing is a complex process with four most vital components:
- Web Design
- Web Content
- Search Engine Optimisation and
- Web Promotion
Smart web design is critical or your online message may not even be read, as your potential clients will leave your web site before it finishes loading.
If your web design encourages visitors to browse through your web site but your web content isnâ€™t written to convert your online message into sales, then you failed to achieve your goals.
Your well designed, content-rich web site will never be found by prospective customers without proficient and ongoing search engine optimisation.
And finally, without continuing intensive web promotion your great website will never be as effective as it should be.
Incorporate all of the above together with functional e-commerce solutions, and youâ€™ll have a strong foundation for Internet marketing success!